To a T, Gothic Style

By Peggy Roalf   Wednesday October 22, 2014

T: The New York Times Style Magazine celebrated its tenth anniversary with these cover lines: Voice / Passion / Taste / Identity / Style / Creativity / Influence.

The magazine was launched in August 2004. It is published 15 times a year and distributed within the Sunday edition of the New York Times newspaper. Stefano Tonchi was editor until 2010; his replacement was Sally Singer. Singer left in 2012 and was replaced by Deborah Needleman.

The new editor quickly made her mark by having the Gothic ‘T’ redesigned by creative director, Patrick Li. In the October 19th anniversary issue, Needleman wrote, “In the first issue, its editor, Stefano Tonchi, wrote that the elegant gothic ‘T’ logo stood for ‘the Times tradition of news authority.’

“When I came on board two years ago, we altered the logo, envisioning the letter T as standing for The Times as a whole, and the simplified logo as an expression of our stylistic distinction within the paper.

"What hasn’t changed much, however, is the mission of the magazine: to surprise and amuse, provoke and enlighten, and inform and inspire at the crossroads where style and substance meet.” Before and after, below:

As one who misses the amusing, provocative and inspiring Gothic ‘T’s of past Style Magazine issues, I offer a few examples for your consideration. From the top down (left-right): Fabien Barone [November 29, 2012] and Jacob Macgraw [April 12, 2012]; John Baldessari[September 6, 2012] and Doug and Mike Starn [August 14, 2009]; Sachiko Akinaga [November 19, 2011] and Olivier Theyskens [March 4, 2012].



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