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What We Learned This Week: AI Is Changing Filmmaking as We Know It

The future of filmmaking is arriving ahead of schedule: This week we noted that Toys "R" Us premiered a short promo film at the 2024 Cannes Lions Festival in France that was created almost entirely by using OpenAI's new text-to-video tool. The company's entertainment studio partnered with a creative agency that had early access to Sora, which is not yet publicly available. We also noted that SpecialGuestX and 1stAveMachine--two longtime innovators in the advertising production space--have developed a camera that transforms real images into generative AI on the fly.

George McCalman on a Literary Life

  As heatwaves and hurricanes continue to send us indoors, a cool library full of picture books becomes even more appealing. This week, DART’s continuing series that invites creative directors to pimp their bookshelves offers a view into a library that  George McCalman, San Francisco-based Creative Director and Co-Principal of McCalman.Co, created for his grandmother. This is what he wrote: At the time of this writing, I was visiting my family in the Caribbean, on the isla...