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State of the Art: Using A.I., Hollywood Agency and Tech Start-Up Aim to Protect Artists

By David Schonauer   Wednesday February 7, 2024

The talent agency WME has announced a partnership with technology firm Vermillio that it hopes will protect its clients from having their likenesses misused through artificial intelligence technology. Vermillio has created a platform, Trace ID, that could insulate WME clients from thefts of their likeness and intellectual property by using …

Read the whole story at The New York Times.


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