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State of the Art: H&M Unveils AI-Generated Models That 'Won't Replace Photography'

By David Schonauer   Wednesday July 16, 2025

Swedish clothing retailer H&M is rolling out what it calls “digital twins”—effectively AI-generated clones of its models. Critics have argued that the technology has the potential long-term effect of wiping out photographers as well as other human creatives like makeup artists and hair stylists, notes PetaPixel, but H&M is defending …

Read the whole story at PetaPixel.


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