A cool breeze from the north, in the form of Tony Cederteg, has brought in a group show featuring 18 photographers he invited to create work that expresses pure emotion. The Stockholm publisher, curator, and tv fashion show host, known here mainly for his zines, asked each of the artists to photograph someone or something that's very dear to them. The exhibition of portraits and landscapes bears the title, I'd Never Willingly Do You Harm, and introduces a number of image-makers whose work is being seen here for the first time, at Peter Hay Halpert Fine Art.

In a recent interview for Anthem magazine, Cederteg talked with Nik Mercer about the backbone of his publishing efforts. "I hope that people, costumers and artists feel that Cederteg Publishing is a solid ground for trying out new ideas. The idea has always been -- since I figured the idea out [laughs] -- to just showcase artists that I care a great deal for," he says. Asked about the artists and designers he works with, he replied, "Friendly, amazing, creative, on-time peeps. As soon as you've entered the world of Cederteg, then I will be yours forever. Give and take until the casket closes."

Left to right: Colie by Andrea Castro; Madoke by Ola Rindal; Rolf by Thobias Faldt; Il Giovane Arturo by Carlotta Manaigo, all courtesy Peter Hay Halpert Fine Art.

This give and take ethos comes through in the photographs that are casually mounted on the gallery walls, most of them unframed and secured with binder clips. The exhibition is accompanied by a limited edition zine that is available in the gallery and at American Apparel.

The photographers represented are: Kristian Bengtsson, Linus Bill, Andrea Castro, Michelle Cortez, Roberto De Luna, Thobias Fäldt, Nicholas Haggard, Todd Jordan, Jenny Kallman, Daniel Karlsson, Carlotta Manaigo, Frode och Marcus, Ye Rin Mok, Skye Parrott, Ola Rindal, Fredrik Skogkvist, Mathias Sterner, and Peter Sutherland.

I'd Never Willingly Do You Harm, curated by Tony Cederteg, runs through August 22 at Peter Hay Halpert Fine Art, 511 West 25^th Street #306, New York, New York, NY. For information please visit the website or call 646-827-9890. Read the entire Anthem interview with Nik Mercer.

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