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Seymour Chwast & Paula Scher in Phiilly

By Peggy Roalf   Monday December 3, 2012

With a shared sensibility and approach to design, graphic designer Paula Scher and illustrator Seymour Chwast have transformed their fields of practice. Celebrating the achievements of this creative couple, whose work is being shown together for the first time, this exhibition includes images in a wide range of formats, selected and installed by Chwast (American, born 1931) and Scher (American, born 1948).

The exhibition demonstrates Chwast’s deeply personal vision, inspired by sources as diverse as German Expressionist woodcuts, Victorian typography, children’s art, primitive art, folk art, and comic books. On view is one of Chwast’s most iconic works of the 1960s, his antiwar poster “End Bad Breath” (1968), designed in protest of the U.S. bombing of Hanoi, Vietnam.

 

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Both cartoon and illustration, the poster features Uncle Sam centered like the sun against a background of thick rays, his hugely open mouth filled with bombs and bombers. In his poster “War is Good Business: Invest Your Son” (1967), Chwast used a collage style to create a dense, visually busy surface that activates his ironic text message. [Seymour featured in DART.

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Scher is best known for her innovative reimagining of typography as a communicative medium, her work divided largely between the fields of graphic identity and environmental graphics. The exhibition features her identity program and posters for New York’s Public Theater. Her poster for the theater’s production of Bring in ’da Noise, Bring in ’da Funk (1995) sets the play’s title and theater logos around the silhouetted image of the tap artist in different visual rhythms that convey the sound of the performance. Scher’s environmental graphics for the New Jersey Performing Arts Center’s Lucent Technologies Center for Arts Education (2000), utilizes large, brightly colored “supergraphics” to redraw the exterior of the sixty-year old school building with painted words announcing the school’s program as “Theater, Music, Dance.” Paula featured inDART.

Double Portrait: Paula Scher and Seymour Chwast continues through April 14, 2013 at the Philadelphia Museum of Art. 2600 Benjamin Franklin Parkway, Philadelphia, PA.

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