Media Watch: AI Overviews Are Cutting Publisher Clickthrough Rates by 50% in the UK
The “traffic apocalypse” facing publishers in the AI age is real: According to a new study, publishers are seeing a per-query clickthrough rate loss of almost 50% when AI Overviews appear. The study, from AI search and SEO platform Authoritas, measures the impact of AI Overviews on UK …
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