Trending: Kodak: Once the Picture of a Dying Brand, Is Now Chic Overseas
The Eastman Kodak Company, a brand as big in its heyday as Apple or Google today, has become a cautionary tale for companies slow to adapt to change. But, notes The New York Times, Kodak is having a moment again, mostly overseas, through trademark licensing agreements with manufacturers and retailers …
Read the whole story at The New York Times.