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Industry News: Profoto CEO Says Robotic Photo Studios Won't Put Creatives Out of Business

By David Schonauer   Thursday April 21, 2022

Profoto announced that it had acquired the robotic, automated photography studio company StyleShoots for $18 million. But after hearing feedback, the company’s CEO promised that the goal isn’t to put photographers out of business. (So presumably you can stop worrying about that kind of eventuality.) Profoto CEO Anders Hedebark told …

Read the whole story at PetaPixel.


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