The 100 $HOW Comes to Portland

By Peggy Roalf   Thursday February 2, 2012

Antonio De Luca, who heads a communication design studio in Berlin, has masterminded an art show that brings affordable art to the public and benefits a worthy cause. The 100 $how, which opens tonight at Wieden + Kennedy, Portland, will feature 100 Illustrators, with more than 100 works to be exhibited and for sale for 100 $.

The original art can be purchased directly from thegallery walls on opening night. But if you can’t get to Portland, online purchases begin this morning and continue through February. This is the second installment of the international fundraiser, which launched with the 100 Euro Show last year in Amsterdam; the third will take place in Berlin, starting April 29th.


The 100 Euro Show, at Wieden + Kennedy Gallery (Amsterdam), last Summer.

With artwork selected from Canada, England, Germany, Hong Kong, Israel, Italy, Japan, Netherlands, New Zealand, Poland, Sweden and the U.S., the 100 $HOW is the largest group of award-winning published illustrators to be exhibited in Portland. 50% of the sale will go to the artist, and 50% of the sale will go to the MercyCorps, a charity dedicated to efforts such as emergency response, sustainable farming, and small business loans to women.

THE 100 $HOW continues through February 24, 2012 at Wieden + Kennedy, 224 NW 13th, Portland, OR. 

Antonio De Luca, formerly an Art Director at Wieden + Kennedy (Amsterdam) founded Bureau Antonio de Luca in 2011. Among his design credits areAmerican Photography 27; The Walrus; Cmagazine;and the digital culture magazineShift. He is currently a guest professor at the AdBK Nurnberg, Germany. Information.



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