Register

Latin American Ilustracion: Pablo Londero

By David Schonauer   Wednesday January 11, 2017


Fast food isn’t good for your body.

And, says Pablo Londero, fast education isn’t good for your intellect.

“Education in my country has lots of problems,” says Londero, an art director, graphic designer and illustrator based in Montevideo, Uruguay. “These days children are really connected and dependent of technology. They all have to be fast; now they don’t study something; they Google it.”

In 2015 Londero expressed his opinions in an illustration called “Education,”  which was later named a winner of the Latin American Ilustratión 5  competition.

“The illustration is part of series of personal projects about different issues that I considerer important now,” he says. “The work reflects my personal opinion about what I think about something, or how I look it.”

Landero’s illustration combines an idyllic presentation of a schoolboy with the modern symbolism of connectivity. “What I have always appreciated about illustration is the chance it gives me to build an image without real limits,” he says. That, he adds, is also the great challenge of illustration.

Professionally, Londero is not an illustrator but a freelance art director and graphic designer. “I’ve worked in advertising agencies and design studios in my country, and now I´m working for my own clients and on specific projects, or otherwise collaborating with other professionals in specific projects and campaigns,” he says.


“Though I´m not a formal illustrator," says Londero, "I’ve always illustrated for my projects because I want to make something different. Because of my background, I use illustration most of the time mixed with graphic design, typography or photographic collages to communicate a story or a concept.”

His client list includes Crédit Agricole Group, Pilsen, Citroen, Peugeot Argentina, the International Development Bank, and GE México.

Doing his own illustrations for clients has another benefit, Londero adds. “It helps keep costs down on really low-budget projects — something that is very common in my country,” he says.

Londero first heard about the Latin American Ilustración competition two years ago, when he attended a residency in illustration and art marketing at the School of Visual Arts in New York City.

“A professor encouraged us to participate. Since then I always want to submit work, but I never found the time or thought I had work that represented what I do,” he says. Now he knows that he does.

0 Comments

No comments yet.

Sign in to leave a comment. Don't have an account? Join Now


Dispatches from Latin America