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Latin American Ilustracion: Marcela Badolatto

By David Schonauer   Wednesday April 6, 2016


Holambra is a city of flowers.

Founded by Dutch Catholic immigrants in 1948, the city of roughly 13,000 in Brazil’s São Paulo state has windmills and Dutch architecture and is a popular destination for tourists. But what it is best known for is flowers. It seems that the cows the immigrants shipped in from the Netherlands did not survive the heat and tropical diseases of Brazil; the colonists turned their attention from agriculture to horticulture.

Marcela Badolatto references the city’s famous blooms in “Holambra em Flores,” a winner of the Latin American Ilustracion 4  competition. She created the artwork as part of an illustrated products collection and as advertising for Holambra by Designers, a concept store that develops products signed by local designers and illustrators.

“I was called to make one of the collections while working with the owners in a new visual identity for the brand,” says Badolatto, who studied at Centro Universitário Belas Artes de São Paulo and works primarily as a branding designer and editorial illustrator.


In “Holambra em Flores” and other illustrations from the collection for Holambra by Designers, Badolatto portrayed wild birds from the Brazilian fauna. “I looked to use strong typography elements along with a scientific and artistic illustration style. I love to draw wildlife,” she says.

“I always seek to incorporate the illustration role, which usually is a part of the graphic designer’s profession, to my editorial jobs,” says Badolatto.”When this opportunity of using illustration in other medias came up, I was delighted.

Badolatto currently lives in Italy, where she is working toward a Master’s degree in book illustration and expanding her illustration portfolio. She more of her work at her website.

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Dispatches from Latin America