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Google World Cup Doodles

By Peggy Roalf   Wednesday June 18, 2014

If you’ve been wondering how long it would take for Google to insert arte favela into its home page, your question was answered today. Luckily, The Independent is covering this global placement—otherwise the artist’s name—Matt Cruickshank—would remain in the dark.

The animated image shows the green ‘l’ in Google kicking a football against a stationary ‘e’ in the middle of the country’s famous slums, which are shown in vivid blues, reds and yellows.

Google has marked the seventh day of the 2014 FIFA World Cup with a doodle highlighting Brazil's favelas (below), perhaps one of the starkest signs of inequality within the country. 



Rio de Janeiro is home to Rocinha, the largest and most populous favela in Brazil, where thousands of homes are packed together across the sprawling neighborhood.

The search engine giant's 2014 World Cup it has taken “inspiration from the streets of Rio straight to the homepage” for this particular doodle, and has featured the original sketch by Bay Area artist Matt Cruickshank in its archive (below).



But when you go to Google’s Doodle Archive, all you will learn is that Google has flown a team of doodlers (below) to Sao Paolo; they remain anonymous, unless you have a face recognition system aboard your computer.

 

According to the page, “for the next few weeks be on the lookout for our first ever live doodles, responding to the events of the day, starting with the 'characters' of our logo being transported to Brazil through the magic of football.”

 


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