More and more people are getting their heads out of the cloud. And so are marketers. "Demand for analog technology isn't necessarily new, as millennials with their Polaroids and record players can attest. But at a time when consumers are increasingly seeking out offline experiences, several brands are turning to analog photography as a way to connect," noted Marketing Brew recently. One brand, Ithaca Hummus, kicked off its "Film Eats First" campaign this fall by sening around 100 creators disposable cameras to capture their experiences with its product.

  Peggy Roalf: Do you remember the first illustrated book you acquired as a young adult? What attracted your attention to that particular volume? Viktor Koen: Other than growing up on a healthy diet of Tintin, Asterix & Obelix and Lucky Luke, the first illustrated book I remember intentionally buying was Art Spiegelman’s Maus. PR: Do books still have the same allure that they did when you were a student? VK: The allure has only increased. There is noth...