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The Archive

Manuela Bertoli
WIRED ITALIA

AP41

Designed by Michael Houtz
Cover by Joe Pugliese and Jen Guyton

AI44

Designed by Rachel Willey
Cover by Dadu Shin

What We Learned This Week: This AI Model Creates Video in Real Time. Will It Change the Advertising Game?

AI video generation is entering a new phase, one where speed may matter just as much as realism. At the NVIDIA GTC 2026 conference, researchers from NVIDIA and AI cmpany Runway demonstrated a system capable of generating HD video with a time-to-first-frame of under 100 milliseconds. Traditional AI video models, whether from Runway, OpenAI, or Google, typically take seconds (or longer) to generate clips. This new approach, noted Interesting Engineering, pushes video generation into real-time, meaning visuals can appear almost instantly after a prompt or input is provided. AI-driven production workflows could turn creatives into curators, noted Adweek.

The DART Board: 04.16.2026

  Preview: Wednesday-Sunday, April 22-26: AIPAD The Photography Show at the Armory AIPAD: The Photography Show, presented by The Association of International Photography Art Dealers each spring at the Park Avenue Armory, celebrates the medium’s irresistible alchemy, from its 19th-century origins to its practice by artists around the globe today. One of the featured artists is Lynne Saville [above], whose work is presented by Yancey Richardson Gallery. Saville sp...