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State of the Art: Instagram's New AI Assistant Analyzes Your Reels and Suggests New Ideas

By David Schonauer   Tuesday October 20, 2026

Instagram is rolling out a new AI video assistant that, notes PetaPixel, analyzes creators’ Reels performance and suggests what content they should make next. The new AI tool is being added to Instagram’s  Edits app. Brett Westervelt, who leads the Edits app design team, said Edits Assistant will  provide …

Read the whole story at PetaPixel.


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