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Inside Advertising: New York's AI Disclosure Law Could Change Transparency in Campaigns

By David Schonauer   Friday June 26, 2026

New legislation in New York State that went into effect this month requires advertisers to disclose the use of “synthetic performers,” aka performers viewers might think are real people but are actually AI-generated. The bill doesn’t spell out what disclosure should look like or the language marketers need to use, …

Read the whole story at MARKETING BREW.


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