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Media Watch: Most People Prefer Ads With Unadulterated Photos

By David Schonauer   Monday June 29, 2026

What’s beautiful? Authenticity. According to Getty Images’s VisualGPS site, 65 percent of adults globally prefer brands that use real, unedited photos in ads. “Interestingly, this preference increases with age, notes Getty. Brands are catching on, adds Digital Camera World:  Apparel line Aerie has been leaving models un-retouched since 2014. …

Read the whole story at Getty Images.


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