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Inside Advertising: McDonalds Used an Office Copier for Its Latest Campaign

By David Schonauer   Monday June 15, 2026

McDonald’s France has found an unexpectedly low-tech way to shoot their latest campaign – on an office photocopier. Created by TBWA\Paris, the “Office Delivery” campaign involved placing McDonald’s products directly onto a scanner’s glass, scanning them, and then sending the resulting images straight to the inboxes of more than 235,000 …

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