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Media Watch: The Athletic Invests in Live Blogs, Video to Insulate Sports Coverage from AI Scraping

By David Schonauer   Thursday February 19, 2026

With the Super Bowl and Winter Olympics driving audiences to sports coverage, The New York Times-owned publication The Athletic is playing up coverage that is harder for AI bots to lift: live blogs and video. At least, notes Digiday, that’s the hope: It’s unclear if live coverage and video is truly …

Read the whole story at DIGIDAY.


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