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What We Learned This Week: China Now Owns the Action Cam Market the US Once Dominated

By David Schonauer   Friday January 9, 2026

Above: Pantone’s color of the year

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The action camera market, once almost entirely owned by the American company GoPro, is now dominated by Chinese companies like DJI and Insta360, which, noted PetaPixel recently, together hold nearly 90% of the market share in Japan.

Japanese retail analyst BCN+R recently looked …


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