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Inside Advertising: Pepsi MAX Launches Landmark Campaign with Influencers

By David Schonauer   Thursday August 21, 2025

What’s the future of advertising? A new campaign for Pepsi MAX may provide a clue: The brand is partnering with online creators, giving them creative freedom and autonomy. “This strategy is a direct response to a changing media landscape, where traditional broadcast TV is losing ground. In this new world, …

Read the whole story at Creative Boom.


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