Inside Advertising: Clients Are 'Obsessed' with AI-Driven Campaigns, Says This CEO
Arthur Sadoun, CEO of the Publicis agency, says clients right now are “obsessed” with implementing AI-driven advertising models to make their ad dollars work harder in the current economic climate—something, notes Adweek, that Publicis catered to at the recent Cannes Lions festival with a series of closed-door workshops. “Honestly, our …
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