Business Report: Economic Uncertainty Leads to a Shift in Ad Buying
In the US, political volatility shaped by new leadership, tariffs, and slowing economic growth is impacting advertisers in several ways, notes LBBOnline: Advertisers are pivoting away from 'riskier' contexts like news, politics, and some areas of social media. Instead, ad spending is shifting toward perceived safe zones like arts, lifestyle, …
Read the whole story at LBBOnline.