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State of the Art: Toys 'R' Made a Video with OpenAI's Sora

By David Schonauer   Monday July 8, 2024

Toys “R” Us is proving artificial intelligence could have a future in film, notes CNN: The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France that was created almost entirely by using OpenAI’s new text-to-video tool. The company’s entertainment studio partnered with creative …

Read the whole story at CNN.


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