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Trending: The Story of 'Jumpman' Is a Tale of Creativity, Commerce snd Anguish

By David Schonauer   Thursday June 27, 2024


Above: from the new documentary Jumpman
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“I see it ten times a day,” said photographer Co Rentmeester in a recent interview with Life magazine, ruefully referring to the Jumpman logo that appears on Jordan brand products from Nike. According to Life, those products—clothing, sneakers and more—generated $6.59 billion in …


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