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State of the Art: Study Shows User-Generated Content Represents 39% of Time Spent With Media

By David Schonauer   Friday January 14, 2022

Americans now spend nearly as much time streaming user-generated videos on YouTube, TikTok and other online platforms as they do watching traditional TV, reports Variety, citing a new study from the Consumer Technology Association analyzing U.S. content creator trends. The trade group’s research report, “Exploring the Creator Economy,” found that overall, user-created content accounts for 39 percent of weekly media hours consumed by Americans vs. 61 percent  for traditional media. Younger consumers are more likely to spend more time with UGC

Read the whole story at Variety.


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