Register

State of the Art: Study Shows User-Generated Content Represents 39% of Time Spent With Media

By David Schonauer   Friday January 14, 2022

Americans now spend nearly as much time streaming user-generated videos on YouTube, TikTok and other online platforms as they do watching traditional TV, reports Variety, citing a new study from the Consumer Technology Association analyzing U.S. content creator trends. The trade group’s research report, “Exploring the Creator Economy,” found that …

Read the whole story at Variety.


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