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Industry News: Fujifilm Pivoting to Healthcare, But Claims it Won't Abandon Photography

By David Schonauer   Thursday July 22, 2021

Fujifilm is most widely associated with photography, but the pandemic and the weakening photo industry overall has changed that. Imaging solutions now makes up just 13 percent of the company’s revenue, and, notes PetaPixel,  the new CEO is investing heavily in pharmaceuticals as the brand continues to pivot. Teiichi Goto took over as CEO of the Fujifilm Corporation on June 29 and since then the company has made its pivot to healthcare obvious through two major financial decisions. Goto said in a recent interview that he would not turn away from photography, however.

Read the whole story at PetaPixel.

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