Trending: Why This Commercial Became a Big Hit

By David Schonauer   Wednesday September 9, 2020

Nike did it again.

Recently, the athletic wear company released a commercial that sent social media ablaze. The ad, titled “You Can’t Stop Us,” made entirely from archival footage, featured brilliant video editing that combined multiple frames into a seamless montage that’s dropping jaws left and right, noted PetaPixel.

It also garnered praise for its message of inclusiveness and perseverance at a time when organized sports have been upended by the coronavirus pandemic, added CNN.

The commercial, which featured a spot screen, juxtaposed disabled and able-bodied athletes as well as male and female competitors in different sports. “Throughout the 90-second spot, an athlete on one half of the screen mirrors another on the opposite side move-for-move, as if they are a single person,” noted CNN. The ad also addresses the Covid-19 crisis, showing split-screen images of workers in hazmat suits spraying down stadium seats.

"We're never alone, and that is our strength," says the ad's narrator, women's soccer star and equal-pay activist Meghan Rapinoe. "Because when we're doubted, we'll play as one. When we're held back, we'll go farther, and harder. If we're not taken seriously, we'll prove that wrong. And if we don't fit the sport, we'll change the sport.”

The Wieden + Kennedy ad agency worked with director Oscar Hudson, editors Peter Wiedensmith and Jessica Baclesse, and the visual effects team at A52 to create the commercial. “The final video contains only 72 clips combined into 36 moments. But, they were selected from 4,000 sports action sequences!” noted PetaPixel. “When combined together and followed by Megan Rapinoe’s narration, these clips form an ad that reminds us that, despite the current circumstances, nothing should stop us. We should find new ways to do what we love. And if I dare to say – this doesn’t only apply to sports, but to every other aspect of our lives.


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