Social News: Out-Earning YouTube, Instagram Brings In More Than a Quarter of Facebook Sales

By David Schonauer   Friday February 14, 2020

Instagram, which Facebook acquired for $715 million in 2012, generated more than a quarter of the social-media company’s revenue last year, notes Bloomberg. Instagram brought in about $20 billion in advertising revenue in 2019, beating Google-owned YouTube, which recorded $15.1 billion in ad sales. Instagram had no model for bringing in revenue when it was acquired by Facebook. Now the app makes money the same way Facebook does: by selling advertisements that look like regular posts in the app’s main feed and in disappearing “stories” posts.

Read the whole story at Bloomberg.


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