Follow-Up: Do You Need a Rep? A Rep Responds

By David Schonauer   Friday September 20, 2019

Recently PDN spotlighted a blog post from photographer Erik Almas, who wondered if a traditional agent is best suited to helping him market his still and motion work in today’s advertising market. Now PDN spotlights a response from a rep, Heather Elder, at her own blog. She pushes back on what she calls Almas’s “sweeping generalization” about the ways reps can help photographers. But she agrees that in the face of dramatic changes, both reps and photographers have to adapt.

Read the whole story at PDN.


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