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State of the Art, 1: Instagram Unveils IGTV App for Hour-Long Videos

By David Schonauer   Thursday July 5, 2018

After widespread reports that it would start hosting hour-long videos, Instagram has unveiled a new standalone app for just that purpose. Called Instagram TV — or IGTV for short — the app seems to be an effort by Instagram to take on YouTube as a central influencer, notes PDN. Like YouTube, IGTV calls each creator's page a “channel,” although the call to action remains “follow,” rather than “subscribe,” adds DP Review. IGTV content will also appear in the main Instagram app. Mashable  has more.

Read the whole story at DP Review.

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