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Annals of Advertising: How Dove Is Hacking Photography

By David Schonauer   Wednesday April 26, 2017

Last year the Dove brand released a Global Beauty and Confidence Report noting that 68 percent of women can’t identify with the images they see in ads. “This doesn’t just affect how women see themselves; it hurts margins, too,” notes Adweek contributor Angela Natividad, who examines how the Mindshare ad …

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