What does Instagram want to be? The platform that was once dedicated to photography seems to taking aim at YouTube. On Tuesday we noted that Instagram is trying to make itself a better place for watching and sharing longer-form entertainment content from digital creators, including tests of video lengths of up to 90 minutes and letting users watch Reels and more on Apple TV. This week we also noted that Instagram is trying to lure YouTubers to join its own long-form video platform, reportedly offering some YouTube creators up to $500,000 to post videos to its new "Features" video format.

  Peggy Roalf: Do you remember the first illustrated book you acquired as a young adult? What attracted your attention to that particular volume? Viktor Koen: Other than growing up on a healthy diet of Tintin, Asterix & Obelix and Lucky Luke, the first illustrated book I remember intentionally buying was Art Spiegelman’s Maus. PR: Do books still have the same allure that they did when you were a student? VK: The allure has only increased. There is noth...