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The Archive

David Ardill

AP41

Designed by Michael Houtz
Cover by Joe Pugliese and Jen Guyton

AI44

Designed by Rachel Willey
Cover by Dadu Shin

Inside Advertising: Equinox's New Year Campaign Undercuts AI Slop With Human Portraits

There are some weird bodies in the new ad campaign for the Equinox gym ad campaign--including a three-breasted woman. The campaign's visuals also feature an image of former Canadian Prime Minister Justin Trudeau pole dancing and Pope Francis in a puffer jacket. Those AI creations are juxtaposed with actual photos of real (albeit very toned) people. "Question Everything," says the copy on the fake images. "But Yourself," says the copy over the real photos. The campaign arrives as a number of experts predict of a widening reaction against AI slop. "It's 2026. Truth is a moving target. Faces are filters. Politicians are deepfakes. Your feed overflows with AI slop," the brand posted in a manifesto.

Riccardo Vecchio's Bookcases

   With windchills that feel like 5F or less coming to NYC this weekend, it’s a good time to cozy in with a book. Better still, take a look at your bookcases and see if you’d like to make them look, well, more used. With that in mind—and as a prelude of more to come—today we revisit what Riccardo Vecchio thinks about his library, and others he’s experienced along the way. Peggy Roalf: Do you remember the first art book you ever purchased? Why did it...