Geoff Cardin has been a photographer and director for more than two decades. He spent the first half of his career shooting products, beverages, and food, but over the past five years, he has turned his lens toward the people behind the products, bringing the same sharp eye to the human stories at the heart of every brand. This transition eventually led him to a collaboration with the American Parkinson's Disease Association (APDA) on a multifaceted visual campaign timed to coincide with Parkinson's Awareness Month in April. For Cardin, the work had a deeply personal aspect: His mother has lived with Parkinson's disease for 30 years.

  Hang Loose at Union Square Plaza with Bead Maze A collaborative project between Union Square Partnership (USP), the FIT’s School of Art and Design, Scale Rule, and the New York City Department of Transportation’s Art Program (NYC DOT Art), Bead Maze is a large-scale sculptural work inspired by the classic bead maze toy often found in pediatricians’ waiting rooms. Conceptualized by seven seniors who have now graduated from the college&rsquo...