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The Archive

Anniella Pettingill
Pratt Institute

AP42

Designed by Mike Schnaidt
and Erin Hollaway Palmer

AI45

Designed by Phoebe Flynn Rich
Cover by Katherine Streetern

Trending: Why Brands Are Embracing Analog Photography

More and more people are getting their heads out of the cloud. And so are marketers. "Demand for analog technology isn't necessarily new, as millennials with their Polaroids and record players can attest. But at a time when consumers are increasingly seeking out offline experiences, several brands are turning to analog photography as a way to connect," noted Marketing Brew recently. One brand, Ithaca Hummus, kicked off its "Film Eats First" campaign this fall by sending around 100 creators disposable cameras to capture their experiences with its product.

Weekend Update: 11.112.2026

  Thursday, November 12, 5-7pm: Picturing Color at FIT Art & Design Gallery Before the eye even registers a silhouette, a texture, or a form, color provokes a gut reaction. It is an immediate, physical language that shifts our mood, sparks memory, and carries vastly different weight depending on where in the world we stand. Across paintings, sculptures, tactile textiles, and light-driven installations, each practitioner tests how the human eye perceives and processes the spectrum. Whe...