Mel Bes
Apple, Inc.
iPhone 17 Pro
Commissioned by Apple, this series of striking studio portraits is shot entirely on iPhone 17 Pro to market the company’s most elevated camera system to date. The Pro’s advanced technology allows the photographers to focus on elegant lighting and detail. The series highlights iPhone 17 Pro as a professional creative powerhouse, capturing everything from emotive portraits to dance.
The images were featured throughout the iPhone 17 Pro launch, including social, interactive, retail, product films and campaigns. The target audience is all consumers of iPhones across the world.
