Jessica Madavo
Apple, Inc
iPhone Air
A series of vibrant environmental portraits captured with iPhone Air, Apple’s newest (and sleekest) member of the iPhone family. The work markets the strength and diversity of imagery capable with the Air’s single lens. The art direction is an oblique nod to Air’s ultra-thing design, creating images imbued with a light, weightless atmosphere. The images also include a color story, carefully cast and styled with the hues of the device in mind.
The images were featured throughout the iPhone Air launch, including social, interactive, retail, product films and campaigns. The target audience is all consumers of iPhones across the world.
