Lauren Greenfield
Institute
Balenciaga
Recreating the energy of a Balenciaga front row in the early aughts, the campaign offers candid moments just before a fashion show begins. Inspired by Lauren Greenfield’s 2009 photo of Anna Wintour at a New York fashion show, it recalls a time before iPhones dominated. Greenfield recreates the scene with a diverse cast of “it girls”, including Devon Lee Carlson, Paloma Elsesser, and Dixie D’Amelio, updating the front row for a new generation. With irony and insight, the image captures the new arbiters of taste-- mingling, taking selfies, and checking their phones—Le City bags in hand.
