Lauren Crew
Jigisha Bouverat
Golf Is Ours
Golf Is Ours. May 2022. One of golf’s biggest challenges in diversifying the sport is access, such as funding for traveling to tournaments. In 2022, United Airlines leveraged their sponsorship with the PGA Tour to give over $500,000 in travel grants to 51 historically Black colleges and universities (HBCUs). We saw an opportunity to tell the story on some of the grants’ recipients; young Black golfers. ‘Golf is Ours’ went beyond brand affinity, leveraging United’s platform to show why golf is for everyone.
