Justin Kaneps
Distressed Denim: At 162 years old, Levi Strauss confronts the yoga pant
Distressed Denim: At 162 years old, Levi Strauss confronts the yoga pant. July 2015. Bart Sights, Levi's senior director for technical innovation, at an indigo dying station in Levi's innovation lab, where the company is reingineering women's jeans to compete with the yoga pant.
Bloomberg Businessweek
