Benjamin Lowy
Flying Horses Don't Come Cheap
LA Grand Slam Masters. Flying Horses Don't Come Cheap, November 2014. Upon arrival to the competition, a rider warms up her horse in the ring and tries to acclimate the horse to its surroundings -- most notably the ad-filled LED perimeter screen, which can prove distracting. "The LED doesn't move ... it might scare the horses," says event director Matthieu Gheysen. "We do not move the ads for the 75 seconds when the rider is actually jumping."
ESPN The Magazine