Why Electronic Music Sets The Tempo For NFTs, Billboard Magazine. March 2022. The music industry hasn’t always welcomed new technology, but the booming NFT marketplace — overall sales generated $25 billion last year — shows the promise of Web3, and everyone wants a piece of the action. This Deep Dive series in Billboard Magazine explains how artists and executives can get in on it wisely and examines blockchain’s potential to reshape the industry.
This story by Katie Bain, outlines how a festival's worth of dance artists are using NFTs to rewrite the rules of music ownership and fan connection. But selling these collectibles means some new stressful challenges.
Working closely with Billboards's Creative Director Alexis Cook on the series this illustration is part of, we visualized a landscape that feels hot, noisy, magnetic and yet defying gravity. We imagined what this next technological era might look like for artists, audiences, and music industry executives.