Havas Marketing 360 (formerly IDEA360) is a podcast initiative launched by agency Havas Estonia in 2017. Every week revolves around a different theme related to the advertising world. This is the artwork accompanying an episode titled "programmatic advertising". The episode explained how digital, highly targeted machines are taking over. In the artwork, I compared this type of advertising to fishing, as PA essentially does just that: it fishes for new customers. At the same time, in a way, fishing is something programmed and systematic that requires time, dedication and a knowledge of the art.