A Logo for Everyone
France’s pharmacy sign—a green neon cross fabricated in seemingly unlimited iterations across the land—is the country’s most ubiquitous logo.
Sometimes it appears in a static—and in this case, stately—form, here at a deluxe pharmacy in Amiens [row one].
In the second row is an animated sign that provides weather and market reports along with the store’s business hours.
In row three, nested crosses in different colors suggest a cookie cutter set, then segue through medical symbols, including the classic rod of Asclepius, which signifies healing and medicine.
Croix de Pharmacie owners take pride in their signs--and take good care of
them. Row four: a repair is being made on a sign in Pezenas.
My all-time favorite, though, is the italic version in row five, seen in
Clermont-l'Hérault. The pharmacy smartly offers parking—a major draw in a busy town with only a few municipal lots. Photos: Peggy
Roalf