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Annals of Advertising: Josh Letchworth Gets Lost for Teva
Has a corporate client ever told you to get lost? That's what Florida-based photographer Josh Letchworth heard from the Teva shoe company, and he couldn't have been happier. Teva sent Letchworth to New Zealand, asking him to capture road-trip-style images. Letchworth took off with a van full of crew in search of beautiful and unknown locations in the middle of nowhere. "I ... Read the full Story >>
Tech News: Sigma Has Three New Lenses
Sigma introduced three noteworthy lenses at Photokina: The 85mm F1.4 DG HSM Art lens features a re-engineered AF system with 1.3X the torque of its predecessor. The new 12-24mm F4 DG HSM Art lens boasts the largest aspherical glass mold in the industry, according to Sigma. And the rugged 500mm F4 DG OS HSM Sport lens has a drop-in rear filter slot for polarizers, UV and other 46mm-sized filters. See PDN Pulse for details. Read the full Story >>
The Wires: In Remotest Yemin, Far From War
For nearly two years now, Yemen has been torn by a ferocious war involving rebel forces, extremist groups, government militias, and foreign bombing campaigns. For the majority of Yemenis who live in the countryside, far from the centers of fighting, the war has had little impact, notes the Atlantic's In Focus blog, which features images taken by Reuters photographer Abduljabbar Zeyad high on Dhalamlam Mountain western Yemen. There, people work, study and play far from conflict. Read the full Story >>