Hasselblad Defends Its New $6,500 Mirrorless Camera

By David Schonauer   Friday September 21, 2012

Of all the product announcements at this year’s Photokina show, the one that raised the most ruckus may have been the news that Hasselblad was introducing a new “ultra luxury” APS-C mirroress camera called the Lunar. Critics pounced: The new $6,500 Lunar, said PetaPixel,was simply “a dressed-up version” of the $1,100 Sony NEX-7. As the British Journal of Photography noted, the intro of the new cam coincided with the announcement of a new strategic partnership between Sony and Hasselblad, which defended the Lunar’s concept and pricing.

Read the whole story at British Journal of Photography.


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