Industry News: Yahoo to Buy Tumblr
Is Yahoo CEO Marissa Mayer about to make a game-changing acquisition? asks Adweek. It appears so: Yahoo's board voted yesterday to acquire the photo-GIF-and-video-driven social-blogging site. Price: $1.1 billion. While its revenue is modest, Tumblr has positioned itself as the domain of the young, cool ,and creative crowd—not currently a …
Read the whole story at The New York Times.

