Addendum: Kodak Revives Iconic Logo, With a Twist
Graphic artist C. Peter Oestrich never achieved the status of design legends Paul Rand or Saul Bass. But, declares Wired, Oestrich’s most famous design — the Kodak “K” adopted in 1971 — became a mighty piece of industrial branding. Kodak, feeling panicky as film sales slackened in 2006, dumped the …
Read the whole story at WIRED.