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Addendum: Kodak Revives Iconic Logo, With a Twist

By David Schonauer   Friday October 28, 2016

Graphic artist C. Peter Oestrich never achieved the  status of design legends Paul Rand or Saul Bass. But, declares Wired, Oestrich’s most famous design — the Kodak “K” adopted in 1971 — became a mighty piece of industrial branding. Kodak, feeling panicky as film sales slackened in 2006, dumped the …

Read the whole story at WIRED.


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