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Hues and Cries: In Defense of the World's Ugliest Color

By David Schonauer   Wednesday June 29, 2016

Previously at PPD, we noted that Australian officials had hired a firm to identify the ugliest color in the world. The winner, unglamorous Pantone 448C, will adorn tobacco-product packaging, presumably driving down sales. Also known as opaque couché, the color has been compared to baby poop, but inevitably there has …

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