Register

State of the Art: Why Jeep's Super Bowl Ad Was Vertical

By David Schonauer   Wednesday February 10, 2016

If you were one of the 111.9 million people who watched the Super Bowl on Sunday, you might have seen the memorable 60-second ad for Jeep that made use of an archive of historic and quite beautiful photographs. As Wired points out, the images were all verticals, meaning that Jeep …

Read the whole story at WIRED.


Pro Photo Daily