Annals of Advertising: Pop-Up Books and Papercraft for Pelligrino
Directing duo Parallel, comprised of illustator Quentin Baillieux and live-action director Raphaëlle Tinlan, combined two popular motion design tropes — faux papercraft and pop-up books
— to create a sumptuously designed spot for Pellegrino, notes Motionographer. Produced in partnership with the New York-based Hornet production studio Paris-based studio Eddy …
Read the whole story at Motionographer.